[Read about Corriere.it - \u200b\u200bAlessia Rastelli ]
The market is still small but growing confirmation. Estimates of the Italian Publishers (AIE) and the main protagonists of digital publishing, electronic titles available at this time in Italy there are about 7000 of a total of 450 000 books total (0.1%). Last December 5900 and were expected to be able to reach 20,000 by the end of 2011.
update the figures on the ebook is in Rimini, is ongoing in the three-day exhibition and conference on publishing digital Ebook Lab Italy. 'Keep this meeting is important now because you can give a direction to a market that is still embryonic "points out Antonio Tombolini, CEO of Simplicissimus Book Farm, one of the organizers of the event. In fact, in Rimini, as forecast, came all the players in the ebook, to exchange views on topics ranging from content to media technology and the business model.
"The paper books will disappear for sure," he proclaimed Riccardo Cavallero, Director-General of Trade Books Mondadori. In its report emphasized that, as with the printed newspaper and online, including in the field of books have already entered the phase in which the old system is in crisis but the new product (ebook) is not yet able to generate sufficient returns. "Digital Publishing in all published immediately publish economic," the recipe immediately. In the long run, however, a deeper structural change: "We are studying how to get to sell subscriptions instead of individual ebook to cover price. At that point the publisher will become a sort of large library: books will not sell in the strict sense but licenses, as do, for TV, Sky and Mediaset Premium. "
Meanwhile, e-readers will begin to acquire securities in an alternative way in the coming weeks. Marco Croella, leading publishing services to Simplicissimus Book Farm, has announced the launch of a loan system for a day or a week, individual titles. Can initially only from the store of Simplicissimus, the average price of 99 cents for 24 hours, then the mechanism will be extended to other online stores linked to the platform and will be based on Adobe's DRM, which in this case will act as a protection system time. 'The same principle - adds Croella - can be applied in the coming months for the loan of an ebook from the library. " A united front on which it has already moved the platform of RCS, Feltrinelli, Gems, Edigio. "Thanks to an agreement with MediaLibrary, structure of digital services, from mid-March, the library can purchase the ebook file with our editors and then manage the loan, "explained the Director-General Renato Salvetti. Still from Simplicissimus, the last ad of the day: the opening in a few days, in the form of Free Application for iPad, sleep, the first online newspaper kiosk where you can buy (and keep) the papers.
payment systems and self-publishing, finally, the other major themes of the day. Marco Calvo, head of the archive of books and music websites Liber Liber, said during a workshop the idea of \u200b\u200bforms of online micro-payment for each digital content, "What the book is a poor market: This solution would help independent authors and encourage the quality of production, "he said. The topic has been addressed by both dell'autopubblicazione Antonio Tombolini that a writer in first person, Polish Piotr Kowalczyk. The first pointed out the program of self-publishing digital Simplicissimus, Narcissus, an experiment "to be read useful to readers and publishers to find authors from a wider pool."
Kowalczyk, however, said his experience as a writer who has self-publish. Collections of short stories aimed at mobile phones, mainly because its output: more than 50 000 times downloaded and available, among others, on Amazon, Barnes & Noble and Kobo.
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