Ebook, how was the first year [Read about
Fantascienza.com - Author: Silvio Sosio ]
Everybody talks about growth, percentage increase from the charts, but there are few who really have the courage to get out of absolute values \u200b\u200bin the world of electronic books. Even Amazon, which occasionally shoot some press release announcing that ebooks have sold more of this or that kind of books, never says in absolute terms how much money or how many copies of this match.
He did it yesterday on his blog Tombolini Antonio, with an estimate, of course (since it does not give any precise data), but certainly if there is someone in Italy who can make an estimate of the kind he is the founder of Simplicissimus the first and most important Italian distributor of ebooks.
The figure, according Tombolini, is 65,000 copies sold in 2010, almost all concentrated between October and December when the library online began to open. For a total turnover of 700,000 €, 0.05% of book market. Delos Books
his part - and here the data is safe - has sold 895 copies in 2010, which would mean that today our publishing house is the first, 13% of the Italian electronic book. We are happy with the result: the percentage of monthly sales increases, although not at a dizzying pace (30 to 60% depending on the month). We have a catalog of 70 titles and certainly exceed one hundred this year. According
Tombolini the number of copies sold in 2011 should rise to at least 400,000, which we believe is a very conservative estimate, less than twice the previous year whereas we speak of 12 months compared to just over three in 2010.
But let's be clear: The ebook market is small and grows more slowly than expected. Probably blocked by trading strategies that appear to be specially made to hold him, perhaps fearing repercussions on sales of the printed book: high prices - the news is often more than 10 € - DRM and the main ball and chain, in our opinion. Has now been proved that low prices encourage the sale, not only in the number of copies (that would be obvious) but in the total turnover of the book.
If there's one thing for very long, medium and small publishers - from Newton Compton, reaching up to Delos Books, a Kipple for example - that the public at low prices and no DRM, the responsibility for these choices falls mainly the major industry players.
Large groups - Mondadori, GEMS, Feltrinelli, Rizzoli - are fixed on their policies that provide for DRM on everything, average prices for catalog titles and high for the news. And sure, the responsibility is not only publishers': even the big agents from Santachiara Bernabo impose these conditions: mandatory DRM, prices of books not less than 60 or 70% of the title printed. It is clearly a conservative position, and the rest is often dictated by the same foreign agents to which Italian officials are partners, a choice of waiting to see what happens and defend the author's own assets, but it certainly does not help the emergence of a new market and vice versa would need to be encouraged.
Going forward this will run two major risks. One is that of piracy, because what the editors do not pretend to understand is that the ebook does not have to deal with the price of the book, but with non-pirated ebook price. Affordable invites the reader to buy, a high price does hesitate, maybe write a controllatina that you can not find the title in another way. And sure, once the habit is taken, it will be harder to change course.
The second danger is called Amazon Kindle. If the ebook market in Italy is still limited to a hundred million e-book reader and a tablet (only a small part used as an ebook reader), when Amazon decides that it is time to open the European markets in the blink of an eye will wipe out everyone with his Kindle.
What Amazon is able to do as we have seen: he opened the shop in Italy with 30% discount on all books, causing serious damage to all other stakeholders and to the same library. Losing a lot of money, but gaining market share: the so-called dumping, that a giant like Amazon can afford without blinking. If you require Amazon Kindle in Europe as the standard, distributors and online booksellers will be the first to lose, but soon will be publishers and agents, who will no longer have any weight in the discussion an operator who will control not only the ebook market but also the market of the printed book.
And ultimately, lacking freedom of choice and competition, everything will go even to the detriment of the user.
It's time to give an alarm. Do not really think that in twenty, thirty, fifty years to publish a book you will still need inks spread on the meat of the trees, right? It will be the case then maybe you start to really understand what we want our future.