This is the title of a post appeared on BookCafè.net . Here's the content that we, Kipple, we agree completely. E 'guidance, this thought, the new course of culture and publishing in particular, we believe blindly.
This morning I mentioned here to a community of practice, that of writers who jump publishers, who share information and strategies to address the market. There is a certain rhetorical background (that of "thousands" of copies sold per month) that a little 'remember the first hype about Second Life, when everyone told us how the earth promise to get rich. And in this context Konrath -the first case of which all are inspired by success-is a little 'l' Anse Chung of Second Life then.
However, without the tare weight to the tips of speech, many of the bestsellers on Amazon in the categories hot (suspense, thriller, mystery) are works indie . It costs an average of 99 cents. "Traditional publishers," writes Kait Nolan for example, "do not understand that the demand push prices lower. And the indie literature is filling the void. " Perhaps it is not the only possible explanation, but it is convincing enough to think about it. The wave can not be underestimated. The theorem
indie , what is moving into the mainstream during this period, is based on the characteristics of ebooks (well reproducible at zero cost) and says that if you lower the price earnings multiple, because the number of copies sold far exceeds those sold to higher price. And even if half revenues (Amazon cuts 35% royalties for prices under $ 2.99) on a much lower price, total revenues increased at the end.
The challenge is simple: if I take 70% on a copy at a price of 2.99 to 0.99 I sell, I take 35% and hopes to sell at least six times more copies. And the data under certain conditions, seem to agree with those who make this choice. Obviously these
maths have many variables (the ratio 1 / 6, applied for licenses 40k example, can vary from 1 / 5 to 1 / 8 for a number of issues that would take too long to explain here). But then counted so many other factors (gender, appeal of the book, the author's platform, etc.). What I understand (but I still want to study us above) is that-in an optimal situation, to buy the book at 0.99 (which is a potential impulse buying easier by Buy Now With 1 Click the Kindle) can produce a number of copies so high as to compensate for plenty of critical success factors and minimum revenues on each transaction.
Simply the desirability of the book, in that band price, is extended to a number of people who would find it interesting to a higher price.
Many authors are looking for the 'fair price' and collectively they are building a very interesting series.
I'm not totally convinced (there are important factors in play, as the perceived value of the book, etc.), especially because the price is only one variable among many, often equally important than the platform of the author and other considerations. Although, for the sake of the border, we are doing some experiment USA.
In any event, even if the theorem indie can hardly be applied to a publisher, what is happening in the United States should be observed more carefully. Because above the 99 cents, there is a ferment and a continuous testing that large organizations have ever had. And on the indie side of literature should, I suspect, have the humility to recognize that there can be a lot to learn.
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